London City
London City FC exists to represent modern London, authority without arrogance,
ambition without excess, and power exercised with purpose.
WHAT THE CLUB REPRESENTS
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THE CITY
London City FC was not built to chase noise.
It was built to carry responsibility.
THE RESPONSIBILITY
The badge represents access - not entitlement.
The lion does not roar. It stands.
THE STANDARD
Presence, focus, restraint.
This is how we lead.
FOUNDED WITH INTENT
Founded in 2001, London City FC was created with a simple belief: a modern city deserves a modern club.
From its earliest decisions - identity, colours, standards the club was designed to endure rather than impress.
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POWER WITH PURPOSE
Every decision must justify its existence.
RESTRAINT IS STRENGTH
Authority does not require volume.
STANDARDS BEFORE SUCCESS
Results follow structure.